By Helen MacGill Hughes
In this account of the expansion of newspapers in sleek, commercial society, Helen Hughes lines the improvement of a mass viewers via research of the origins of the human curiosity tale within the well known ballads of an prior day. She indicates how such generally discovered pursuits as a style for information of town, traditional gossip, and relocating or gripping stories with a mythical or mythic caliber have mirrored the tastes of normal people from the times of illiterate audiences to the current. She explains how those pursuits eventually have been mixed with functional monetary and political info to create the substance and insist for a well-liked press.
In describing the increase and fall of newspaper empires, every one with their exact readership sights, Hughes exhibits how technological innovation and idiosyncratic creativity have been utilized by proprietors to seize and carry a studying viewers. as soon as this viewers built, it can be fed quite a few messages—beamed at reinforcing and preserving either common and particular publics—as good as a view of the realm consonant with that of the writer and significant advertisers. Hughes deals a persuasive argument for the continued viability of this technique for mixed social keep an eye on, guideline, and entertainment captured by way of the organization of stories and the human curiosity story.
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News and the Human Interest Story (Social Science Classics) by Helen MacGill Hughes
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